Branding & visual identity | cafe ristra

In 2021, the marketing team was presented with an exciting opportunity to assist The University of New Mexico Hospital to update the cafeteria name and branding. They loved what I had done for the happy heart BISTRO, and ask for a proposal that included names, logos and color palettes. My team and I worked together to present possible names and several visual identities. The final chosen option was a combination of one I presented with the ristra my team member designed. The names presented were put out to survey, and the final winner was one my marketing director proposed. The outcome is a great collaboration. I enjoyed this process as much as the happy heart BISTRO, and continue to support this team, as we are still developing products, menus and signage.