In early 2018 I was presented with an incredible opportunity to assist The University of New Mexico Hospital & UNM Health Sciences to develop an identity for a cafe to be launched in summer 2018. I was first asked to design a logo for 'Heart Beat Cafe.' I researched & determined this was already copyrighted, so I brainstormed & presented several other options; happy heart BISTRO was ultimately chosen. I enjoyed the entire process from developing a cafe name, visual identity, color palette, installation/interior design & signage, product design, marketing & communications plan & execution.
hhB Marketing Communications Plan (pdf)
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